Analysemethoden

Quantitativ:

• Korrelations- & Regressionsanalyse
• Faktoren- & Korrespondenzanalyse
• Clusteranalyse
• Conjoint Measurement
• Max(imum) Diff(erence) Scaling
• Price Sensitivity Measurement/ Gabor Granger Pricing
• Penalty Reward Contrast Analyse
• Importance Performance Analyse

Qualitativ:

• Qualitative Inhaltsanalyse
• Grounded Theory
• Repertory Grid Technik
• Laddering Interviews & Means-End Chain Analyse
• Critical Incident Technique
• Means-End Chain Analyse